Knowledge base

Staying dry at night: why it often comes later than daytime
Dry in the daytime for months, wet every morning. Bloom explains why that is entirely normal, why punishing never works and when to talk to your GP. Read more...
Highly sensitive children: when everything lands harder
The label in the seam of a shirt, the noise of a birthday party, your mood from three rooms away. Bloom explains what high sensitivity is, what it isn't, and... Read more...
ADHD in children: recognising the signs and getting help
Being lively isn't the same as ADHD. Bloom explains where the line runs, why girls are so often missed, how the route to a diagnosis works and what helps at... Read more...
Bullying: the signs you can spot at home and what to do
Children rarely say they're being bullied. Bloom describes the signs you can see at home, what to say once they start talking, and the steps to take with school. Read more...
Starting school: preparing your child for reception or kindergarten
Off to big school. What your child really needs to be able to do (less than you think), how to handle the goodbye, and why the first weeks are so... Read more...
Sibling jealousy: from rivals to allies
Fighting over everything, from the blue cup to who goes first. Bloom explains why jealousy between children is normal, why "fair" isn't the same as "equal", and how to respond... Read more...
Late talkers: when should you worry about your child's language?
The girl next door speaks in sentences and your child says five words. Bloom gives the milestones with honest margins, the signs that genuinely matter, and what you can do... Read more...
Settling into nursery: getting through the goodbye at the door
She clings on and you walk to your car in tears. Bloom explains how settling in really works, why a short goodbye beats a long one, and when to raise... Read more...
Biting, hitting and pushing: why toddlers do it and how to respond
Nursery rang: your toddler has bitten someone again. Why toddlers hit and bite, what to do in the moment, and what genuinely reduces the behaviour. Read more...
From cot to big bed: when and how to make the move
Moving to a big bed too soon buys you months of hassle. Bloom explains when the moment has genuinely arrived, how to go about it, and what to do when... Read more...
Sleep regressions: what really happens at 4 months, 8–10 months, 18 months and 2 years?
She was finally sleeping through — and now she's awake every night again. Bloom explains what sleep regressions are, when they come, how long they last and what to do... Read more...
Fussy eating in toddlers: what's normal, and what helps?
Yesterday it was broccoli, today it's poison. Why toddlers become fussy eaters, why pressure backfires, and the calm routine that helps most. Read more...
Rolling, crawling, walking: baby milestones and why comparing doesn't help
Your friend's child is already walking and yours is still sitting. Bloom sets out the milestones with honest margins, and explains which signs genuinely are a reason to check in. Read more...
Teething: how to spot it and what eases the pain
Drooling, waking up, everything in the mouth. Bloom explains which symptoms genuinely belong to teething, which don't, and what you can do to bring your baby relief. Read more...
Safe sleep: the rules that genuinely matter
There are only a handful of rules that really lower the risk of sudden infant death. Bloom sets them out, explains why they work, and talks honestly about what to... Read more...
Starting solids: first foods step by step, without the stress
When do you start solids, with what, and how much? A calm step-by-step plan, why allergens shouldn't be delayed, and why the first months of solids are mostly practice. Read more...
Colic and reflux: why your baby cries and what helps
The same hours of crying every evening, legs drawn up, nothing helps. What colic and reflux are, what does and doesn't work, and when to see a doctor. Read more...
Sleeping through the night by age: what's realistic and when can you expect it?
"Is he sleeping through yet?" The question every mother dreads. Bloom sets out what is normal at each age — and why sleeping through means something other than you think. Read more...
Postnatal depression: how it differs from the baby blues, and when to seek help
Postnatal depression is common and treatable. How it differs from the baby blues, the signs to take seriously, and exactly where to turn for help. Read more...
Expressing and combination feeding: a practical guide
Expressing sounds simple until you try it. When to start, how long breast milk keeps, how to introduce a bottle and combine breast and formula, and your rights at work. Read more...
Starting breastfeeding: latch, sore nipples and the first week
Breastfeeding is natural, but it isn't automatic. Bloom explains what a good latch looks like, what to do about pain and cracks, and why that first week feels so hard. Read more...
The fourth trimester: your body and mind in the first six weeks
Everyone talks about the birth. Almost no one talks about the weeks after it. What really happens in the fourth trimester — to your body, your hormones and your mind. Read more...
Parental burnout: the signs you shouldn't ignore
Mothers have a high pain threshold. Sometimes too high. The signs of parental burnout — honest, recognisable, with practical steps you can take now. Read more...
Time for yourself as a mother: how to find it when there's none
Every mother knows she should look after herself. But how, when the day is already full? Honest, small ways not to lose yourself in motherhood. Read more...