Knowledge base

Your pelvic floor after birth: what's normal and what isn't
A little leaking when you sneeze isn't simply part of the deal. Bloom explains what your pelvic floor goes through, which symptoms are and aren't normal, and why you shouldn't... Read more...
Moving up to secondary school: choosing and settling in
Choosing a secondary school, friendship worries and the big move itself. What to look for when choosing, and how to help your child settle in. Read more...
Bonding with your baby: why it isn't always instant
What if that wave of love doesn't come? Bloom explains how bonding really works, why it takes weeks for many mothers, and what you can simply carry on doing meanwhile. Read more...
Postnatal care at home: what to expect and what to ask for
Who checks on you and your baby after the birth, what they look for, what you can ask, and why protecting the first week matters — in the UK, US... Read more...
Choosing a sport and sticking with it: can your child quit?
After three months she wants to stop. Bloom gives something to hold on to when choosing a sport, and an honest answer to whether persevering is always the right lesson. Read more...
Caesarean birth: preparation, the operation and recovery
Planned or unexpected — a caesarean is abdominal surgery. Bloom describes what happens, how recovery realistically goes and what to avoid in the first six weeks. Read more...
Social media and your child: what to know before you say yes
The screen isn't the problem, what's on it is. Bloom looks at comparison pressure, algorithms and online contact with strangers — and what to agree concretely. Read more...
Pregnant at work: your rights at a glance
When do you have to tell your employer, how much leave do you get, and what can't your employer do? An overview of key rights in the UK, US and... Read more...
Gestational diabetes: what the diagnosis means and what helps
The glucose test came back abnormal. Bloom calmly explains what gestational diabetes is, what it means for the birth and what you can steer with food. Read more...
A phone of their own: when is your child ready?
"Everyone in my class has one." Bloom gives not an age but a checklist, plus a phone agreement you make in advance rather than after the fact. Read more...
Pelvic girdle pain in pregnancy: what helps and what to avoid
Pain turning over in bed, on the stairs and getting out of the car. Bloom explains where pelvic pain comes from, which movements to avoid and why rest alone isn't... Read more...
Your birth plan: what to include and what to leave out
A birth plan isn't a script but a list of preferences. Bloom explains what really belongs in it, how to keep it short, and why flexibility has to be written... Read more...
Dyslexia in children: the signs and how to get support
Reading stays hard while your child is clearly bright. The signs of dyslexia at different ages, how to get support and an assessment, and what helps at home. Read more...
Fear of failure: when your child is afraid to get it wrong
Stomach ache before a test, not daring to try anything, rubbing out everything that isn't perfect. Bloom explains where fear of failure comes from and which phrases at home make... Read more...
Homework and concentration: how to help without taking over
The same fight at the table every afternoon. Bloom gives an approach to time, place and breaks — and explains why your role is coach and not co-author. Read more...
Helping your child name their emotions
A child who can say they're angry doesn't have to hit. Bloom explains how to teach naming feelings, why "don't cry" backfires, and which phrases you can use. Read more...
Fear of giving birth: why it's common and what you can do
Everyone says your body can do this. That doesn't help when you're lying awake at night. Bloom looks at where fear of birth comes from and what help genuinely exists. Read more...
Pregnancy sickness: what genuinely helps
Morning sickness that lasts all day. Bloom sets out what practically helps, why eating actually matters, and when sickness becomes a medical problem. Read more...
Expecting your second: preparing your eldest for a new baby
When do you tell them, how do you prepare your toddler, and how do you survive the first weeks with two? Bloom gives an honest picture — including the guilt... Read more...
Loneliness in motherhood: why it can feel so quiet with a baby
All day with a child, and still alone. Bloom explains why loneliness in motherhood is so common, why nobody mentions it, and what to do about it. Read more...
Going back to work after a baby: the first months
The first day back after leave is often harder than expected. What to expect, your rights in the UK, US and EU, and why the organisation at home matters as... Read more...
Surviving sleep deprivation as a parent
Everyone advises "sleep when the baby sleeps", and nobody explains how. Bloom explains what chronic sleep deprivation does to you and what genuinely helps when sleeping through isn't happening yet. Read more...
Mum guilt: where it comes from and what helps
Work, and you miss her. Stay home, and you're not doing enough. Bloom explains why that guilt is almost never about anything real, and how to spot it before it... Read more...
Your relationship after a baby: from lovers to colleagues (and back)
All you talk about now is nappies and logistics. Why many couples hit a dip after a baby, what the rows are really about, and what helps. Read more...