How we write our articles
In short: every free article on Bloom Guides is based on guidance from official health organisations and published research, lists its sources at the bottom, shows when it was last updated and says when to get professional help. Our articles are general information, not medical advice.
Where our information comes from
We base our articles on guidance from organisations such as the NHS, NICE, the American Academy of Pediatrics (HealthyChildren.org), the CDC, the World Health Organization and The Lullaby Trust, and on peer-reviewed research. Every article ends with a list of the sources it uses, with links, so you can check them yourself.
Where advice differs between countries — for example on when to start solid food — we say so, and we follow the official guidance rather than trends or opinion.
How an article is made
- One clear question per article, with a short answer at the top.
- Drafted with the help of AI writing tools. We use them to help write clearly and consistently; they are not a source.
- Checked against the sources. Facts, figures, age ranges and safety advice are compared with the sources listed before publishing. Claims we can't support with a reliable source are left out.
- When to get help. Health articles say when to contact a GP, midwife, health visitor or emergency services.
Keeping articles up to date
Each article shows the date it was last updated. When official guidance changes, we update the article and its date.
Our e-books
Some articles mention one of our own e-books when it covers the topic in more depth. We don't accept paid placements, sponsored content or affiliate links in our articles.
Spotted a mistake?
Please email Bloomguides@outlook.com with the article and what you think is wrong. We check every message and correct mistakes as quickly as we can.
Bloom Guides gives general information only. It does not replace advice from your doctor, midwife or health visitor. In an emergency, call 999 (UK), 911 (US) or 112 (EU).